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Digital Marketing 2k18 : Influencer Marketing


Advertisers realize that they can use the power of social media and other online tools to market to their customers indirectly. They encourage people to talk about and recommend their products online; these advertisers gain a unique advantage over their competition.

Influencer marketing has become the most used marketing technique by the advertisers for the promotion of product and services. This market influence typically stems from an individual's expertise, popularity, or reputation.

Influencer marketing has expanded over the past two years. Brands and marketers have grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns.
A research by Bloglovin has found that 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results.

Bloggers have become important influencers because they are seen as authentic and have loyal followings. Whether it’s a fashion influencer working with restaurants or a travel blogger working with a fashion brand, the results are clear that working with influencers outside of one’s core industry can reach new audiences and raise further awareness for a brand. When a blogger recommends a product it seems more trustworthy than traditional advertising.

Changes 2018 will hold for the Influencer marketing industry
Many marketers have implemented Influencer marketing into their strategies, 41 percent are still spending less than 5 percent of their budgets on Influencer marketing.

Influencer marketing budgets become more permanent, marketers will need to evolve their strategies in a variety of ways. The changes will come in the form of measures of success, evolving analytics to effectively scale campaigns and changing relationships between brands and influencers.


One of the major ways we’ll see evolution in Influencer marketing campaigns in this year is through brands’ relationships with influencers.
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Top Digital Marketing Trends to adopt in 2018

India’s digital growth story is very interesting. Looking back, we've seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly Smartphone usage. Reliance Jio’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands are spending money and get overwhelmed with responsibilities like Social Media Strategy Creation, Blogging, SEO, Email marketing, App promotion, and more. Now let’s focus and to talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:-

Image result for digital marketing trends 2018

 1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And businesses have been using it as part of their communications solutions. The new features like Business Profile, Away Message, Quick Replies and Greeting message clearly indicates WhatsApp has modernized its business communication tools and everyone will try their best to master it. Here the challenge will be to engage customers.


 2.) Facebook Messenger Ads to improve sales figure: - Introduction of Artificial Intelligence in form of Chatbots are fun and an amazing tool to master and to grow the bottom line of any firm. Mobile is increasingly becoming destination were marketers want to reach. There are many customers who don’t have website or the website is too heavy that it takes too much time to get load and that’s where Facebook’s special ad units come into play. Here brand and digital marketers will try to combine that Facebook’s special ad units with a sales funnel and custom audiences.


 3.) Live Streaming and Video Consumption will Rule 2018 :- With the entry of Reliance Jio 4G connection we have been witnessing 4G Connection in the hands of most of the people in the country. So what does it mean? It means brands are going to be crazy about Video consumption and they are going to invest heavily on it take Facebook Live , Youtube, Instagram Live as few examples.


4.) Twitter will suffer in 2018:- Apart from one to one conversation and increase from 140 characters to 240 characters there is nothing new in it. And we can expect less advertising budget from brands for Twitter in coming days.


5.) User Experience and Integration of Personalization in website: - User Experience is one of the most important aspects of a website or App, Visual design is the actual face of your brand. It’s what people see, and that directly influences how customers and clients think of your company. Also one must use Chatbots (Artificial Intelligence) for giving your website or App a personalized touch for the users.


 6.) Content Marketing will play a important role in 2018 :- Content Marketing is basically a way how brands interact with their customers and we have seen it growing last year and from my experience I can say it’s going to be used more frequently and in a more dynamic way. It’s important to give genuine and engaging content to customers for generating or retaining trust in brands. And at last good content improves your SEO ( Search Engine Optimization )

Written By : Ankit Kumar Shrivastava
(Founder/CEO/Creative Kalakar Infotech LLP)

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How to Improve SEO Rankings with Google Plus





In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have a great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why.


Why Google Plus Is Especially Important for SEO


While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory, this could be pure coincidence, the results speak for themselves. Here are some reasons why Google Plus is especially important for SEO:


Google owns it and no matter if they admit it or not, as empirical evidence shows popularity on Google Plus is a huge factor for good rankings.


Some links are dofollow and they help to improve rankings. Not all links are dofollow but unlike on other sites, at least the so called "shared" links (the links under your post) are dofollow, so take advantage of that. Additionally, when you post something interesting that gets reported, you earn multiple links to the same page.


Links from Google Plus get relevant anchor text - the title of the post is the anchor text (which obviously is much better than "Click this", "Here", or other generic anchor texts) and the best is that this anchor text sounds natural and won't hurt your rankings.


Ultrafast indexing of all pages is another benefit. While it is true that Google is fast to index any site that gets frequently updated, the advantage of Google Plus over Twitter and Facebook where all or most of the content is hidden from search engines is hard to beat.


As you see, the benefits of Google Plus for SEO are really noticeable. So, even if you are skeptical about the whole this social media hysteria, the case with Google Plus is different and it will pay to give it a try if you haven't already done so.


How to Use Google Plus to Get Better Rankings


Google Plus isn't very different from any other social site, though it certainly has its specifics. Here are some basic tips how to use Google Plus to the fullest.

1. Join Google Plus/Become Active


Obviously, if you aren't on Google Plus yet, the first step is to join it. This is easy to do and we won't bother with details how to do it. Once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away but it's better to first read what other users have posted, comment on it, share it, and only after this start posting.

2. Start Using Google Authorship


Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles to your Google Authorship profile, your name appears in search results. This might not bring you traffic per se but it certainly helps to build your online reputation.

3. Post-Good Content


It goes without saying but you need to post good content only. Content with low quality will not only damage your reputation but it might not get noticed at all. On social networks, the benefits come when you are noticed because in this case, it is more likely for your content to be shared than poor stuff. So, the basic rule with other social networks applies here as well – it's better not to post any content than to post junk.

4. Spice Your About Page


About pages can be very boring and you might want to skip yours but this is a huge mistake. With Google Plus, About pages are very useful because here you can add links to your sites, your profiles on other social networks, or simply links to pages you find interesting. All this effort is not in vain, so do it.

5. Pay Attention to Your Profile


The About page is not the only element to pay attention to. In addition to it, you need to make your Google Plus profile top-notch. As you probably know from your experience on other social networks, your profile and the information in it is vital for your success there. This is why you need to fill all the relevant information and keep it current.

6. Make Yourself Accessible


Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don't want to keep your presence there private but you want to expand your circle of friends, coworkers, and acquaintances. In order to achieve this, you need to make yourself accessible, i.e. easy to add to other users' circles and make your posts public. This might not guarantee your success overnight but when you are accessible and your profile and posts are interesting, this seriously increases your chances to get noticed.

Google Plus is a real jewel for SEO. Though many experts, including Google executives themselves, dispute its advantages, Google Plus has helped many sites achieve good rankings in their niches. Certainly, this is not a guarantee that it will work for you as well but it is worth trying. The wisest you can do is try with one site, for example and see how it works. If Google Plus works for you, then you can expand its use to other sites you optimize. And of course, don't expect miracles – if your other SEO efforts are poor, even Google Plus can't compensate for this.


Best Digital Marketing Company in Lucknow.
Best SEO Services in Lucknow.


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Best 15 Killer Tips To Increase Page Rank!


Page Rank is a link analysis algorithm which is used by search engines to determine the relative importance of your link within their database. Here I’ll tell you how to increase page rank

How is Page Rank Calculated?


Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:
Backlinks.
  • Inbound links.
  • Internal links.
  • External links.
  • No-Follow links.
  • Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

How To Increase Page Rank?





1. High-Quality Content:


In order to increase Page Rank, you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:


To boost Page Rank you must have high-quality Backlinks and the best way to generate quality backlinks is to submit your site to different web directories and article directories.
Some Good Web And Article Directories Are:
  • DMOZ
  • Yahoo Directory
  • Best Of The Web
  • Ezine Articles
  • Article Base
  • Go Articles

3. Guest Posting:


This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:


This is one of the eldest techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:


Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)

6. Commenting On Other Blogs:





Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate backlinks to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:


Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
  • Facebook
  • Google Plus
  • Squidoo
  • Digg
  • Hub Pages
  • Stumble Upon

8. Website Accessibility:


If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:


As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:


You can make an Ad or a banner for your site and advertise it on a different website, through this you will get good backlinks and traffic.

11. Create Multiple Pages:


If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:


Google loves forums that are most frequently updated and by getting a backlink from these forums you will succeed in increasing Page Rank.

13. Using Signatures:


You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?


Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:


Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.





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How to Improve your site’s Ranking (SEO) on Google?






When it comes to digital marketing, you need to follow the suggestions recommended by Google. Getting underserved traffic on Google is no cakewalk. Google doesn’t let black hat strategies search engine markets used in the past for scamming the system. The pioneer in the field of search engine always looks for ways to disperse relevant information to consumers across the internet. People used to take undue information about their purposes which isn’t the option anymore. Here are some ways in which you can get a top ranking on YouTube search within a month:-

Check the difference in between the quality versus quality of links






Any links which are meant to manipulate the ranking of a site in Google’s search results can be regarded as a link scheme and also a violation of the Webmaster Guidelines of Google. So Google is not something which you can try to fool. You can opt for affordable backlinking services from companies with an enviable track record in order to divert the best results from sites such as Fiverr. Google ban you even more quickly than you can understand why it exactly did so.

Gain a clear understanding the domain authority of inbound links


All links are not of the same quality. Therefore ensure that you are looking for the most effective ones to your website. In order to do this, you will need to look for the Domain Authority (DA) of inbound links to the websites of your competitors. In check out where your competitors get their high-DA links with an Open Site Explorer.

If you view the searches of a top ranking site, a number of the highest DA links to my site which come from websites with high-credibility by HubSpot. If you are looking for the best-quality of links for sites such as Crazy Egg, you can reach out to such sites from related links to relevant pages.



Ensure that whether you have a better standard of content quality





Having the best quality of content is as significant as high-quality links. Having the quality of content lead can help you to a great extent help you to acquire quality links. One thing which you should keep in mind is the fact that it is content helps your site to stand apart from other sites.

For instance, if you have 1000 articles, only about 50 them will be of the quality you are looking for backlinks. This means that if you want to be distinct from others, you will need to be a pro in content development. Look for an angle which is important and give priority to your readers first, enhance the quality of your copy and ensure to include a CTA.

Once you have come to know the rules of the game known as SERP ranking, to ensure that study up on the workable strategies which offers while offering a high level of quality to the contents which you create apart from the links.




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Why is Digital Marketing Trending in 2017?






The growing use of the internet has made a significant change in the way of doing business over the last decade. Today, a business owner who doesn’t have a good presence on the internet is not likely to survive and grow in the highly competitive market. Therefore, if you have a website, you need to keep a track of the changes which are taking place in the world of digital marketing. Here are some factors which make digital trending in 2017:-

Artificial Intelligence(A.I.) Solutions point towards an exciting new world



This is the year when artificial intelligence is playing a major role. Start-up brands and data analytics is closely linked with A.I.Solutions as a way for buyers to navigate in a world which is growing increasingly complex. Starting from ultra-modern electronics applications to pinpoint analytics which can predict the needs of consumers, A.I. A solution is a major factor which all businesses are increasingly paying attention to these days.

Instant speedups have become a normal phenomenon



What is likely to happen when you become surrounded by social media and technology? Expectations for instant communication and entertainment is likely to happen. Generation Z consumers are moving towards instantaneous social media channels like Instagram, Snapchat, and apps such as Musical.ly. So what is the downside?

Experts believe that this generation has grown up with an instant response as something which is normal. There are at least three platforms which have risen to prominence on social media through the use of quicker, more pictorial and instant ways to bond with generation Z despite being relatively unknown.

Information overload will make way for niche creation







These days, people find themselves surrounded with more information than they would have ever come across. The major reason for this issue is that they never process it. Therefore, people are becoming greatly dependent on curated information as well as on people whom they can rely on for curating the information in a way which is in sync with their values, areas of interest and lifestyle. This year, consumers will be looking out for peer specialists with expertise in niche areas in order to filter recommendations which suit them in a customized manner.


Social influencers will diversify, specialize and grow in a phenomenal manner



There hasn’t ever been a situation in which people had more on-call peers to depend upon. This group includes peer advisors, specialists, and trend-spotters. As we progress through 2017, experts predict that these social influencers will further entrench themselves deeper in social media and engage in increasingly diverse and broadening circles of different opinions. They will inform and guide people to make buying decisions.

Influencer marketing will become a fundamental part of branding strategy







There are numerous brands which have recognized the importance of influencer marketing. However, they still struggle to exploit and measure the business results as well as attribution modeling. Influencers are going to play a major role in consumer marketing as the role of advertising will decrease in the days to come.




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What is Google Adwords





Google AdWords is the advertising service of Google which allows you to place ads on search engines and various affiliate websites of Google by paying for them. It is a very easy as well effective way to market your products or services. This platform is perfect for the people who want an instant result and immediate traffic. It eliminates all the hard work that is to be put to organically bring your website in the top results. Google AdWords is very easy to use and not expensive as people tend to think. Google AdWords works under the system of PPC or Pay-per-click, which means you only pay when your ad is clicked.

WHY USE GOOGLE ADWORDS?







☆ It gives instant result according to your needs.

☆ AdWords work faster than SEO. SEO and Google AdWords are both search engine marketing strategies to generate more traffic and leads. A well-optimized campaign can work much faster for any business.

☆ Unlike SEO you can focus on multiple keywords at a time.

☆ It is a very easy way to increase brand awareness.

☆ You can reach more customers through their Gmail inbox by running Gmail ads.

☆ Reconnect to your website visitors through Remarketing.

☆ In Google AdWords, you can easily measure your performance and calculate ROI. You can keep a track of every penny used in the ad campaign and conversion through it.

☆ It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc.

☆ You can add extensions in your ad like calling us, get directions, etc.

☆ You can see exactly what happened with the campaign like who clicked on the ad, how many leads are generated, how much traffic is derived to your website, how much cost is per lead, etc.

☆ Since visitors have already visited your website, there are more chances of converting them to leads when they see your remarketing ads also.

☆ It is very important in the competitive world because if your competitors are running ads and you are not, your target customers will go into their hands.

☆ It helps to increase leads and customers. It is the best tool for lead generation.

☆ It is a huge and high-quality traffic source.

☆ You can set up a daily budget and it requires the small investment.

☆ The traffic derived from Google AdWords is highly targeted.

☆ You can target your ads locally.




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