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How to Improve SEO Rankings with Google Plus





In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have a great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why.


Why Google Plus Is Especially Important for SEO


While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory, this could be pure coincidence, the results speak for themselves. Here are some reasons why Google Plus is especially important for SEO:


Google owns it and no matter if they admit it or not, as empirical evidence shows popularity on Google Plus is a huge factor for good rankings.


Some links are dofollow and they help to improve rankings. Not all links are dofollow but unlike on other sites, at least the so called "shared" links (the links under your post) are dofollow, so take advantage of that. Additionally, when you post something interesting that gets reported, you earn multiple links to the same page.


Links from Google Plus get relevant anchor text - the title of the post is the anchor text (which obviously is much better than "Click this", "Here", or other generic anchor texts) and the best is that this anchor text sounds natural and won't hurt your rankings.


Ultrafast indexing of all pages is another benefit. While it is true that Google is fast to index any site that gets frequently updated, the advantage of Google Plus over Twitter and Facebook where all or most of the content is hidden from search engines is hard to beat.


As you see, the benefits of Google Plus for SEO are really noticeable. So, even if you are skeptical about the whole this social media hysteria, the case with Google Plus is different and it will pay to give it a try if you haven't already done so.


How to Use Google Plus to Get Better Rankings


Google Plus isn't very different from any other social site, though it certainly has its specifics. Here are some basic tips how to use Google Plus to the fullest.

1. Join Google Plus/Become Active


Obviously, if you aren't on Google Plus yet, the first step is to join it. This is easy to do and we won't bother with details how to do it. Once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away but it's better to first read what other users have posted, comment on it, share it, and only after this start posting.

2. Start Using Google Authorship


Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles to your Google Authorship profile, your name appears in search results. This might not bring you traffic per se but it certainly helps to build your online reputation.

3. Post-Good Content


It goes without saying but you need to post good content only. Content with low quality will not only damage your reputation but it might not get noticed at all. On social networks, the benefits come when you are noticed because in this case, it is more likely for your content to be shared than poor stuff. So, the basic rule with other social networks applies here as well – it's better not to post any content than to post junk.

4. Spice Your About Page


About pages can be very boring and you might want to skip yours but this is a huge mistake. With Google Plus, About pages are very useful because here you can add links to your sites, your profiles on other social networks, or simply links to pages you find interesting. All this effort is not in vain, so do it.

5. Pay Attention to Your Profile


The About page is not the only element to pay attention to. In addition to it, you need to make your Google Plus profile top-notch. As you probably know from your experience on other social networks, your profile and the information in it is vital for your success there. This is why you need to fill all the relevant information and keep it current.

6. Make Yourself Accessible


Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don't want to keep your presence there private but you want to expand your circle of friends, coworkers, and acquaintances. In order to achieve this, you need to make yourself accessible, i.e. easy to add to other users' circles and make your posts public. This might not guarantee your success overnight but when you are accessible and your profile and posts are interesting, this seriously increases your chances to get noticed.

Google Plus is a real jewel for SEO. Though many experts, including Google executives themselves, dispute its advantages, Google Plus has helped many sites achieve good rankings in their niches. Certainly, this is not a guarantee that it will work for you as well but it is worth trying. The wisest you can do is try with one site, for example and see how it works. If Google Plus works for you, then you can expand its use to other sites you optimize. And of course, don't expect miracles – if your other SEO efforts are poor, even Google Plus can't compensate for this.


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Best 15 Killer Tips To Increase Page Rank!


Page Rank is a link analysis algorithm which is used by search engines to determine the relative importance of your link within their database. Here I’ll tell you how to increase page rank

How is Page Rank Calculated?


Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:
Backlinks.
  • Inbound links.
  • Internal links.
  • External links.
  • No-Follow links.
  • Do-Follow links.

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

How To Increase Page Rank?





1. High-Quality Content:


In order to increase Page Rank, you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:


To boost Page Rank you must have high-quality Backlinks and the best way to generate quality backlinks is to submit your site to different web directories and article directories.
Some Good Web And Article Directories Are:
  • DMOZ
  • Yahoo Directory
  • Best Of The Web
  • Ezine Articles
  • Article Base
  • Go Articles

3. Guest Posting:


This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:


This is one of the eldest techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:


Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)

6. Commenting On Other Blogs:





Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate backlinks to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:


Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
  • Facebook
  • Google Plus
  • Squidoo
  • Digg
  • Hub Pages
  • Stumble Upon

8. Website Accessibility:


If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:


As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:


You can make an Ad or a banner for your site and advertise it on a different website, through this you will get good backlinks and traffic.

11. Create Multiple Pages:


If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:


Google loves forums that are most frequently updated and by getting a backlink from these forums you will succeed in increasing Page Rank.

13. Using Signatures:


You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?


Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:


Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.





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How to Improve your site’s Ranking (SEO) on Google?






When it comes to digital marketing, you need to follow the suggestions recommended by Google. Getting underserved traffic on Google is no cakewalk. Google doesn’t let black hat strategies search engine markets used in the past for scamming the system. The pioneer in the field of search engine always looks for ways to disperse relevant information to consumers across the internet. People used to take undue information about their purposes which isn’t the option anymore. Here are some ways in which you can get a top ranking on YouTube search within a month:-

Check the difference in between the quality versus quality of links






Any links which are meant to manipulate the ranking of a site in Google’s search results can be regarded as a link scheme and also a violation of the Webmaster Guidelines of Google. So Google is not something which you can try to fool. You can opt for affordable backlinking services from companies with an enviable track record in order to divert the best results from sites such as Fiverr. Google ban you even more quickly than you can understand why it exactly did so.

Gain a clear understanding the domain authority of inbound links


All links are not of the same quality. Therefore ensure that you are looking for the most effective ones to your website. In order to do this, you will need to look for the Domain Authority (DA) of inbound links to the websites of your competitors. In check out where your competitors get their high-DA links with an Open Site Explorer.

If you view the searches of a top ranking site, a number of the highest DA links to my site which come from websites with high-credibility by HubSpot. If you are looking for the best-quality of links for sites such as Crazy Egg, you can reach out to such sites from related links to relevant pages.



Ensure that whether you have a better standard of content quality





Having the best quality of content is as significant as high-quality links. Having the quality of content lead can help you to a great extent help you to acquire quality links. One thing which you should keep in mind is the fact that it is content helps your site to stand apart from other sites.

For instance, if you have 1000 articles, only about 50 them will be of the quality you are looking for backlinks. This means that if you want to be distinct from others, you will need to be a pro in content development. Look for an angle which is important and give priority to your readers first, enhance the quality of your copy and ensure to include a CTA.

Once you have come to know the rules of the game known as SERP ranking, to ensure that study up on the workable strategies which offers while offering a high level of quality to the contents which you create apart from the links.




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Why is Digital Marketing Trending in 2017?






The growing use of the internet has made a significant change in the way of doing business over the last decade. Today, a business owner who doesn’t have a good presence on the internet is not likely to survive and grow in the highly competitive market. Therefore, if you have a website, you need to keep a track of the changes which are taking place in the world of digital marketing. Here are some factors which make digital trending in 2017:-

Artificial Intelligence(A.I.) Solutions point towards an exciting new world



This is the year when artificial intelligence is playing a major role. Start-up brands and data analytics is closely linked with A.I.Solutions as a way for buyers to navigate in a world which is growing increasingly complex. Starting from ultra-modern electronics applications to pinpoint analytics which can predict the needs of consumers, A.I. A solution is a major factor which all businesses are increasingly paying attention to these days.

Instant speedups have become a normal phenomenon



What is likely to happen when you become surrounded by social media and technology? Expectations for instant communication and entertainment is likely to happen. Generation Z consumers are moving towards instantaneous social media channels like Instagram, Snapchat, and apps such as Musical.ly. So what is the downside?

Experts believe that this generation has grown up with an instant response as something which is normal. There are at least three platforms which have risen to prominence on social media through the use of quicker, more pictorial and instant ways to bond with generation Z despite being relatively unknown.

Information overload will make way for niche creation







These days, people find themselves surrounded with more information than they would have ever come across. The major reason for this issue is that they never process it. Therefore, people are becoming greatly dependent on curated information as well as on people whom they can rely on for curating the information in a way which is in sync with their values, areas of interest and lifestyle. This year, consumers will be looking out for peer specialists with expertise in niche areas in order to filter recommendations which suit them in a customized manner.


Social influencers will diversify, specialize and grow in a phenomenal manner



There hasn’t ever been a situation in which people had more on-call peers to depend upon. This group includes peer advisors, specialists, and trend-spotters. As we progress through 2017, experts predict that these social influencers will further entrench themselves deeper in social media and engage in increasingly diverse and broadening circles of different opinions. They will inform and guide people to make buying decisions.

Influencer marketing will become a fundamental part of branding strategy







There are numerous brands which have recognized the importance of influencer marketing. However, they still struggle to exploit and measure the business results as well as attribution modeling. Influencers are going to play a major role in consumer marketing as the role of advertising will decrease in the days to come.




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What is Google Adwords





Google AdWords is the advertising service of Google which allows you to place ads on search engines and various affiliate websites of Google by paying for them. It is a very easy as well effective way to market your products or services. This platform is perfect for the people who want an instant result and immediate traffic. It eliminates all the hard work that is to be put to organically bring your website in the top results. Google AdWords is very easy to use and not expensive as people tend to think. Google AdWords works under the system of PPC or Pay-per-click, which means you only pay when your ad is clicked.

WHY USE GOOGLE ADWORDS?







☆ It gives instant result according to your needs.

☆ AdWords work faster than SEO. SEO and Google AdWords are both search engine marketing strategies to generate more traffic and leads. A well-optimized campaign can work much faster for any business.

☆ Unlike SEO you can focus on multiple keywords at a time.

☆ It is a very easy way to increase brand awareness.

☆ You can reach more customers through their Gmail inbox by running Gmail ads.

☆ Reconnect to your website visitors through Remarketing.

☆ In Google AdWords, you can easily measure your performance and calculate ROI. You can keep a track of every penny used in the ad campaign and conversion through it.

☆ It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc.

☆ You can add extensions in your ad like calling us, get directions, etc.

☆ You can see exactly what happened with the campaign like who clicked on the ad, how many leads are generated, how much traffic is derived to your website, how much cost is per lead, etc.

☆ Since visitors have already visited your website, there are more chances of converting them to leads when they see your remarketing ads also.

☆ It is very important in the competitive world because if your competitors are running ads and you are not, your target customers will go into their hands.

☆ It helps to increase leads and customers. It is the best tool for lead generation.

☆ It is a huge and high-quality traffic source.

☆ You can set up a daily budget and it requires the small investment.

☆ The traffic derived from Google AdWords is highly targeted.

☆ You can target your ads locally.




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7 White Hat SEO Techniques to Double Traffic









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Google's 9 Major Ranking FactorsAccording to multiple studies, only 9 signals (not 200) impact rankings the most today. Jump to this ultimate SEO cheat sheet - a step-by-step, straightforward recipe to top Google rankings. 

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. This post will concentrate on areas that, in my experience, deliver positive results and a big return on investment.

Mobile First


I first started promoting a “mobile first” approach to SEO back in March of 2015, when I dubbed Google’s pending mobile update “Mobilegeddon”. The name caught on, but the April 21, 2015, update didn’t create as big an upheaval as expected. It did, however, put everyone on notice, that mobile was here and no longer “the future”. Those who did not heed the warning to go mobile will soon be paying the price.

Google is now doubling down on mobile, giving notice that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In other words, the Google index is going mobile first and if you don’t have a mobile-friendly page, then you will likely take a hit in the SERPs. That’s especially true for websites using intrusive interstitial ads. If you aren’t certain as to whether your website meets the criteria for being mobile friendly, log in to your Search Console account and view the Mobile Usability Report. Google will report mobile issues there, so you can take the appropriate action.



On a related note, keep close tabs on Accelerated Mobile Pages (AMP). This open source initiative relies on AMP HTML, which promises “instant” loading—a real benefit on mobile devices. Google has been pushing this hard, but early reviews are mixed. Unless you have a news site, I’m not ready to recommend jumping on the AMP bandwagon just yet.


Mobile is Local – Claim Your Business Listing


Mobile search and local search are inextricably intertwined. Per The Mobile Playbook, 20% of ALL searches have local intent. Of smartphone users:
  • 94% search for location information
  • 51% visited a store
  • 48% called a store
  • 29% made a purchase

As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. This continues to be an easy win, as less than half of all businesses have claimed their business listing.

Focus on User Experience (UX)


Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A good user experience goes much deeper than writing clean code.

According to this study from the Oxford Journal, “The goal of UX design in business is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” For our purposes, your website is the product. The objective is to first determine a user’s intent, then develop a methodology for smooth navigation—a methodology that evokes a positive emotion and leads to an overall good experience.

Incorporating UX best practices is easy. The web is filled with templates and advice. What separates the pros from the amateurs is A/B testing. Each one of us has our own biases that will influence how a web page is constructed. By running a series of experiments, you will be able to quantify what is working, what isn’t, and continue testing until you get it right.

Keyword Research


That’s right—keyword research is still important. With Google providing less KW data all the time, two of the largest SEO tool providers, Moz and Ahrefs, have developed and improved KW tools hoping to fill the void. However, the way one goes about performing and using the results from KW research has changed, thanks to RankBrain.

At its core, RankBrain is machine learning. This allows Google to put things in context rather than rely solely on strings of metadata. Google now understands language nuances like stemming, synonyms, and answers.

The new generation of keyword tools takes this into consideration by creating things like Parent Topics and Keyword Groups. Armed with this information, users can develop content that incorporates a series of contextually relevant phrases. Just be smart about it and avoid the temptation to stuff every variation of a phrase found in a KW batch onto a page.

Have a Content Marketing Plan That’s Better Than Your Competitors


According to The Content Marketing Institute’s 2015 B2C study, only 37% of respondents believe they are effective at content marketing. Since content is one of the top two Google ranking factors, it’s pretty important to get it right. Once again, this presents a huge opportunity for those willing to invest the time to make that happen.


Everyone talks about creating “great content”, but what does that even mean? It really comes down to having useful content, finding the right audience, and then reaching that audience. This doesn’t have to be a difficult exercise. It boils down to having empathy with your prospects and customers. Ann Handleycreated the following formula to sum it up:


Useful x Enjoyable x Inspired = Innovative Content


Keep in mind “conversational” search queries. As of July 2015, over 30% of all searches returned rich answers. Many of these answers were in response to “who, what, when, where, why, and how” queries. While it’s great to appear in position 0 and garner the traffic associated with it, the benefit is usually short lived. The churn rate for rich answers exceeds 55%.

More importantly, I suspect the conversational search/rich answers technology is being applied to voice search. Voice is the fastest growing type of search; 55% of teens and 41% of adults already use voice search daily. As devices like Amazon Echo and Google Home gain market share, I would expect the pace of voice search to grow exponentially.

Editor Note: Here are 10 FREE content marketing tools that you may find useful in developing your own epic content plan.

Use Schema for a Competitive Edge


In 2014 (the most recent data available), Searchmetrics reported that over a third of Google search results incorporated Rich Snippets supported by Schema, but only 0.3% of websites were making use of the Google-approved Schema tool. I suspect that percentage has improved over that past couple of years, but the opportunity to use Schema as a competitive edge is still huge.

Schema, found at Schema.org, is a collection of different HTML tags that can be added to a Web page. These tags create an enhanced description that appears in search results (commonly known as rich snippets). Schema is commonly used to create Rich Snippets for Organizations, Events, Music, People, Products, Recipes, Review Ratings, and Videos.

Primary Benefits Derived from Using Schema

  • Rich snippets can be helpful to users and make search results stand out.
  • Schema makes it easier for search engines to understand a page.
  • Microdata can improve click-through rates.

Link Building


The day may come when links are less important to rankings, but that day hasn’t arrived yet. If you ignore one of the top two ranking factors, you’re really doing yourself a disservice. The key is to get the right kinds of links. Links that have relevance to your site. Links that require a human editorial review. The kinds of links that are earned.

My favorite approach to earning relevant links is to build a resource center. A resource center can work on just about any kind of website. In addition to attracting links, a good resource center helps to build trust and authority. Read my step by step plan for developing a resource center that attracts links and boosts rankings here on SEJ.

The bottom line is you don’t have to manage thousands or even 200 ranking signals in order to significantly increase organic traffic. Just focus on the areas mentioned above. If you do, it’s entirely possible to double, triple, or even 10X the traffic coming to your website in 2017.




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How to Rank Higher on Google Maps



To get the full benefits of Google Maps, it’s not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps. “Ranking” refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Here are 7 tips to get your business ranking higher in Google Maps.

Google Maps Ranking Factors


While Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps.

1. Verify your Google My Business Information


The more Google knows about your business, the better it will be able to correctly display your business listing online. Make sure that your listing is complete and accurate, including:

  • Contact information and website. Include all possible contact information including your address, telephone number, and website so that Google can provide as much information as possible.
  • Business hours. Google Maps tells users if a business is open or closed and if it’s opening or closing soon. Adding business hours to your listing can give potential customers the impetus to use your business.
  • No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all information written is accurate.

2. Get Google Reviews


User reviews add another dimension of trustworthiness to a business, and Google has recognized that fact by ranking businesses with a high volume of good reviews higher on Google Maps. Keep in mind that, once you open up your business for reviews, there is no turning back. Like other sites like Yelp, you will not have control over what people say, so your reviews may be both good and bad. Check out this post on how to get more business from Google and Yelp reviews.

However, it’s not all doom and gloom. Unless your service is truly atrocious, bad reviews, statistically speaking, tend to be far and few in-between. To get started, copy your Google review link. Go to your Google map listing, click “more information” and copy the direct link you find there. Share this link over your social media channels to encourage reviews. You can also create a landing page on your website that leads directly to your Google Maps listing review form.

To give yourself a boost, ask a handful of trusted, loyal customers (ones who you know will leave you a positive review) to write a review for you. Just a few positive reviews will be enough to instantly rev up your rankings.


3. Properly Categorize Your Business


When you first create a Google Maps listing, you have the option of adding a primary industry category, or “keyword” to describe your business.

What many business owners don’t know is that you can add up to five additional categories. You should make use of all five of these. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant).

4. Embed a Google Map on Your Website


Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.

To embed a Google Map on your website, search for your business name in Google Maps. Click on the three lines next to your business name and click “Share or Embed Map” as shown in the photo below. Copy and paste the link on your business’s contact page.



5. Optimize the Listing Description


Your Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of “great realtor offering exemplary customer service” write “Dallas realtor with best rates” or something similar.

6. Use a Local Telephone Number


Google looks down upon toll-free (800 and 877) numbers because these types of numbers are frequently used for spam. Local telephone numbers show that your business is a brick and mortar location in the area.

For this reason you should be using a local telephone number with an area code that matches your location. It’s ok to have a toll free number on your website, but if you want to have a higher Google Maps ranking, use a local number for your Google listing.

7. Add Photos to the Listing


One of the easiest ways to stand out on Google Maps is to add a photo to your Google My Business listing. Choose a good photo of your business that’s on your website or highlights your business. You can add more than one photo so choose ones that will entice customers to come to your business.

Listings that don’t include photos of the business will show a generic map of your business’s location like this:




To add a photo to your Google Maps listing, you simply edit your original listing on Google+ (the listing that drives Google My Business and Google Maps) to add photos. Read our post for more information on how to set up a Google+ Page for your business.

If you have a Google listing, check to make sure that you have all of these things in order to get Google putting your business on the first page of Google Maps.



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