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How To Grow a New Website to Over 100,000 Organic Visits Per Month







This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

Before we dive in, allow me to clarify a few things:
  • The website reached over 100,000 visitors in 9 months.
  • This was a new domain, registered just a couple months before launch.
  • This was done in a language I do not read nor speak (Japanese).
  • Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.
The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results.


Table of Contents [hide]
1 Key Drivers of Traffic Growth


Key Drivers of Traffic Growth


There were a few key elements that led to the widespread and sustained growth of the project, these range from commonsense to technical, but come down to three main focus areas:

Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, a number of links/linking domains, an age of site, content footprint, etc.

Analysis – Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs.

Pumpkin Hacking – This is a term that I came across (thank you Peter Da Vanzo) that seems to describe exactly what we did to continue to grow our traffic by double and even triple digits, month after month. The core concept is simple; focus resources on building what works. What this meant for us was paying attention to the search verticals and content that received the most traffic, most comments, most social shares, and is quick to cut the cord on traffic that didn’t perform.

First Month After Launch






With zero promotion and no advertising, we had a decent first month, bringing in over 2,000 visitors. This was mostly due to our pre-launch strategy – which I’ll explain later in this post.


Nine Months After Launch





After only 9 months we were 3 months ahead of schedule to pass 100,000 visitors with no signs of slowing down.

Do you want to get traffic results like these for your website?

Traffic Sources





As you can see in the screenshot above, organic search drives the most significant portion of our traffic. Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, only on our website, to test different language and call to actions to drive conversions.

Building a Keyword Database


This is an obvious no-brainer for all SEO’s, however, unlike most search campaigns – this was a big keyword database, to the tune of 50,000 keywords.

The main idea here was to leave no stone unturned. Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.

We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start. The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.

From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.

Essentially we targeted the low-hanging fruit; keywords identified by our model that could generate a minimum level of traffic in 3 months or less, with a minimum investment in content development.

I watched (obsessively) which phrases and topics generated the most traffic.

As soon as a topic began to grow legs, we would focus additional keyword research on finding concepts and phrases that were both complimentary and contextually relevant.

Designing a Content Strategy


This is the single hardest part of any content-focused website or project.

The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our customers.

We not only embarked on an aggressive a/b testing schedule, but we constantly reached out to our users for feedback.

We asked tough questions, ranging from what users’ liked and disliked (colors, fonts, and layouts) but also the specific components of the website they found to be less than ideal or even ‘sub-par.’

We took the responses seriously, making changes as they came in, trying to take something constructive from every piece of feedback, and pushing as many as 10 deployments a week.

It started to work.

Once we saw the needle begin to move on our user engagement metrics; time on site, pages per visit, and direct or branded traffic, we moved onto the next phase of our strategy; analyzing our audience.

Targeting the right audience is so much harder than it sounds.

I can honestly say from the experience of working on this project it is almost never as it seems. We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.

Information Architecture with SEO in Mind


Please allow me to preface this by saying that I am biased; in my opinion, the architecture of a website is critical to achieving SEO success.

My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture:
  • It’s Scalable
  • It’s Crawlable
  • It’s Tiered

A scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.

Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. It actually sounds easier than it is… ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.

To do this properly you need to make sure all of your code is in the right place, and more so, check how each crawler sees your page.

Take every opportunity to DRY out your code as much as possible, remember the modern code is designed to cascade for a reason.

Information tiering… is a concept I have long-time preached to anyone who has ever talked to me, at length, about SEO. It means that your URL architecture should be built in a way so authority flows upwards through your directories.

For example, if I wanted to build authority around a core concept, I would focus my domain on that concept. If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.

So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.

So something like NicksSEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.

A link in sub-directories can feed authority to parent directories.

A perfect example of this is local site links for popular categories; tertiary directories with the most links and content which cause their upstream sub-directories to receive authority translating into higher rankings and local sitelinks.




Launch Before The Launch


The easiest way to ensure a successful product or website launch is to launch before you actually launch.

What I mean is to build your prospect list well in advance of pulling the trigger to go live.

John Doherty wrote a great post on ProBlogger that talks about the power of leveraging list-building pre-launch pages. By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.

Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.

Since our platform is not built on WordPress we didn’t get to use any of the fancy plugins available, and instead created a basic one-page site that allowed visitors to convert the same way the full website would support, just on a much smaller scale.

The most important part of our pre-launch page was that it not only supported social sharing but was able to track and aggregate shares to give active users more points; gamification is cool.

Some of the major benefits of a well-planned pre-launch are:
  • Your website is already being crawled and indexed by major search engines.
  • You begin building your user base and audience.
  • You can gain invaluable feedback while it’s still easy to make changes.

Choosing a Platform


Let me start by saying not all platforms are created equal.

It’s also worth sharing that it is not always better to build versus buy, as there are a lot of smart people building a lot of slick content platforms.

However, we chose to build.

Once we had laid out all of the project requirements, including URL architecture, conversion funnels, user permissions, design templates, and localization, it became clear that in order to get exactly what we needed – we were going to have to build it ourselves.

One major benefit of a building is we were able to design a system that would support both our internal and external processes right out of the gate. This also meant it was going to take a lot more time and a shitload more money to bring our website to market.

Hosting & Evolution


This is a known but rarely talked about factor – hosting infrastructure is critical.

Once we were ready for public launch we setup chose a reasonably affordable VPS provider with what seemed like more than enough memory, and it was at first.

By month 4 it was clear we were going to have to make some changes; load times began to bloat and large content pages were timing out. We beefed up space and quadrupled the memory, which solved the problem temporarily until…

We got some press.





On June 5th we were featured by one of the largest news publications in the world. We were able to handle almost 40,000 visits before out VPS crashed, hard.

It was that week we made the move to localized cloud hosting from Amazon Web Services.

We haven’t crashed since.

The End Result


Not really the end result since this project is still enjoying a healthy and fruitful life, but after 9 months of careful planning, remaining flexible to the marketplace, and nurturing our most valued asset; our users, we surpassed our milestone of 100,000 visitors.




Great, But Is It Repeatable?

In case you weren’t already thinking it, you are now.

The answer is Yes.

Taking what we learned and applying the concept of pumpkin hacking, we started a new blog at the end of July 2012 to test the transferability of our strategy, and here were the results:




In the first 12 days, we had over 17,, 00 visitors. In the first full month, we had over 50,000 unique visitors coming to the website over 100,000 times (see below).




And it didn’t slow down




By the end of the 3rd month we were receiving over 100,000 unique visitors, and over 200,000 visits.
Benchmark And Grow

One of the best ways to get started on your path to increasing your site’s organic traffic is to understand how much traffic potential is within your vertical, and to benchmark against it.

Start by looking at the top 5 sites that rank for the big head terms you’re targeting, and get a read on their traffic. To do this I like to use similarweb.com’s web traffic tool. It provides a good relative measure of a website’s traffic, sources, and some detailed data on where this traffic is coming from – and best of all, it’s free!
Conclusion

This is very possible.

You have to keep in mind though- this is not easy if you don’t have a specialized team by your side, that knows what they’re doing and when to adjust the strategy.

With careful planning, an SEO focused content strategy, and an understanding of the power of information architecture – you can grow a new website to over 100,000 organic visitors per month in less than 1 year.

Want similar results to happen to your site? Request a free SEO quote now!

Following this case study I also wrote about lead generation using contests.

Please share your thoughts, feelings, and questions in the comments below.

Thanks for reading.




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Your SEO Checklist: 4 Steps to Optimizing Your Website

                  

                    Best Digital Marketing Institute 



                         


In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website.


The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.


Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text, and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!


Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further, identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars, and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
  • Goals and Objectives. Clearly, define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission


  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  • Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content, and links will determine the popularity and ranking numbers.
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
  • Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.




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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation



The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


What is off-page SEO?


Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.

Sounds fairly straightforward, right?

Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.

"That makes no sense to me," he said, pushing his chin forward and tilting his head as if waiting for me to admit that I was pulling his leg. "You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? That’s like telling me, 'It’s not enough that you live and pay for a nice house in a gated community. You also need to guard the gate to the community and pick up trash along the road leading up to your driveway.'"

His example could not have been after.

"Not caring about off-site SEO is like having that great house in the gated community, but none of your friends want to visit because they’ve heard from others that it smells like vomit on the inside, and no one they talk to can either confirm or deny it."



By imagining your website as a home you'd like people to visit, it's easier to see the value of off-site SEO.

I continued: "It’s not enough to only care about your website/brand or your house/neighborhood; you must always be working to enhance its reputation to ensure others will desire to visit/learn more about it."

He saw the light.

"So basically we do off-site SEO to ensure the work we do onsite and as a brand are most effective?" he asked.

Exactly!

Why your brand cannot afford to ignore off-site SEO

In the SEO world, we don’t need to be convinced of the value of off-page SEO.

We know that well before people seek our brands out, they have formed an opinion of it based on reviews, comments from friends, family members, or online acquaintances, and whatever information we can glean online or offline (apart from your website).

Therefore, we’d be fools to disavow making off-page SEO a priority, given how important it is.

However, the more common mistake — among SEOs at least — is to see off-page SEO through only the prism of link building, which, while important, is not the be-all and end-all of off-page SEO.

That is, in working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the goal.

Think of it this way:

The goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive.

Benefit(s) of off-page SEO: Brand mentions, positive reviews, links, etc.

So while it’s important to think of links when making off-page SEO a priority, it’s also vital that you (a) view them in context (important but not singularly so) and (b) give priority to the host of factors that lead to off-page SEO providing a boost for your brand.

Those factors include, but are not limited to, creating an excellent, worthwhile product or service; guest posting on popular, relevant blogs; building relationships with influencers; earning positive press; capturing positive reviews and responding to negative reviews; and monitoring mentions of your brand, to name a few.

Because our goal is to create a post that’s accessible, interesting and immediately useful, we’ll break down what we think are 8 key areas worth focusing on for off-page SEO under three umbrellas:

  • Brand
  • Audience
  • Content


The intention is to provide a prism through which you can more easily categorize your efforts and a framework by which you can make those efforts a reality.



Brand

"No amount of SEO in the world can help a crappy product or service (at least not for long)." This is a sentence I frequently utter to folks who refuse to prioritize what they offer in favor of trying to put lipstick on a pig.

1: Create a 10X product or service


When your product or service is recognized as the best in its class, your job as SEO becomes much, much easier.

That’s because both online and offline, people are likely saying great things about the product and brand, which leads to visits to your website, positive reviews on third-party sites, and increased sales of the product.

This only occurs, however, if you focus first and foremost on creating the best product you can.

Easier said than done, I know.



Here’s a great place to start, depending upon where your product/service is in the evolution cycle:
Existing product: Deliver the goods on features customers would most benefit from based on requests and complaints online regarding competing products.

New product: Focus on the most essential benefits your new product can provide to the prospective audience. When you do this, you remove objections and features present themselves.

2: Customer service


No one who’s watched the United Airlines meltdown needs to be sold on the value of customer service as an effective asset for off-site SEO. The brand will be paying for that epic disaster for years as millions of folks continue to share the video and images of the event.

It’s not hard to imagine how poor customer service has made the brand’s SEO and PR teams’ reputation management efforts a nightmare.

For your brand, focus on a singular goal: Leaving everyone your brand/brand spokespeople come into contact with — online or offline — feeling as though the interaction could not have been more positive.

For example, at in-person events, make sure staffers wear a smile, empathetically interact with everyone they meet and go out of their way to answer questions or provide general help. It also means ensuring any content you create leaves people feeling good about your brand.



It’s unlikely this billboard was much of an off-page SEO benefit

3: Focus on web searchers' intent


Turns out the old cliche that “you attract more flies with honey than vinegar” is very relevant to SEO. People are typically more willing to buy and use your products and services if they can first find them.

A lot of times, our products and services fail to live up to their full potential because we aren’t matching our offering to the needs of our prospective audiences.

A great example of this is creating and sharing content without keywords the audience might be using to look for a similar product.

In addition to matching titles, descriptions, and keyword phrases to searcher’s intent, make sure you focus on where the content is shared and discussed.

It also starts with putting the needs of the audience first.

“For uncovering searcher intent…[s]earch, refine, broader queries, talk to people, read discussion threads, have empathy,” wrote Rand Fishkin in a recent tweet.

Use Google Autosuggest, Keyword tool.io, Keyword Explorer, and Answerthepublic.com to get in front of what it is people are looking for online relative to your product or service.

Audience


The better you know your audience, the more easily you can interact with, share with, and learn from them.

What does this have to do with off-page SEO? Everything.

Next, to no one wakes up and decides to interact with your brand.

4: Have a responsive social media presence


A typical search comes about because a person has an unmet need (e.g., "where is the nearest pizza joint?") or has a question they’d like answered (e.g., “how tall is the biggest building in Tokyo?”).

After using Google Autosuggest to find the answer, they’re likely to visit social media to learn more, ask questions, and interact with their friends, family members, and acquaintances.

You see where we’re going here, right?

Social media must be an invaluable component of your off-page SEO strategy.

It’s much easier than most brands think, too:

Be there: If you have a social media account, make sure someone is monitoring it and can answer questions and respond to comments in a timely fashion.

Be human: People online expect genuine interaction, not robotic responses or constant brand promotion.

Be proactive: One of the best things you can do to help your brand is to use social media to be seen as a resource for the online community in the vertical you serve. Even if someone asks a question about a product or service you don't offer or that is offered by a competitor, don’t be afraid to chime in and offer praise when due.

As you can see, the price of unresponsiveness on social media negatively impacts far more than SEO:




5: Build connections with social media/online influencers


When people say “Social media does nothing for my brand,” most SEO  must think, “Oh, but how wrong you are.”

Whether it’s the largely unmeasurable dark traffic social sends to your site or the connections with a base of people who could be customers or supporters at some point, social media can be an asset for any brand, if used wisely.

For off-page SEO, one of the biggest benefits of social is the ability to create and nurture lasting relationships with influencers, those people with huge reach in the way of name recognition, myriad followers and fans, and connections with numerous high-ranking websites.

They’re also typically very much connected with other influencers.

As we see in the image below, even if Google isn’t using social signals to help determine rankings, the interplay of influencers and the sites they represent, like, and a visit makes being on their radar a positive.





An effective strategy for enlisting the help of influencers to boost your off-page SEO is to get to know them in person, at events, and online via group chats/tweets and such, which puts you on their radar without much heavy lifting on your part.

Then, in the future, when you do create and share content, they’re more likely to recognize you and your brand and might share the content themselves.

Even better, later on, after you’ve developed a stronger relationship, you might even collaborate on a piece of content — for their site, your site, or a publisher such as an online magazine.

6: Recommit to frequenting forums and discussion boards, and comment blogging


Want to get noticed by your desired audience and the influencers they follow?

Visit the most popular blogs in your vertical, and leave comments. In recent years, comment blogging has fallen off in popularity, in large part because comment spam led to most blogs no-following their links.

For the purpose of off-page SEO, links are less of a priority.

Your goal is simply to be where the action is and to leave a thoughtful comment that might catch the eye of the blogger, the platform’s editor, and any influencers who might be reading the content.

The same applies to sites like Reddit and Quora, where you can follow topics specifics to your brand or vertical and quickly get noticed for being knowledgeable, thoughtful, and empathetic in answering others’ questions or helping to drive the discussion.





The SEO subreddit is very popular, frequented by many of the big names in SEO.

The relationships formed on these platforms have a way of paying huge dividends and can be invaluable for off-page SEO and reputation management.

Often someone notices your comments on one of these platforms, starts following you there, and then later does a Google or LinkedIn search to learn about you or your brand, which ultimately leads them to your website, where they might sign up for your newsletter or subscribe to your blog.

#7: Quit guest blogging for links


You read that right.

Instead of guest blogging solely for links, use this tactic to help you build a rapport with some of the top publishers, editors, influencers, and brands online.

If done correctly, the links do come. But as long as you make links the priority, whereby it’s obvious that you’re looking for a transactional relationship as opposed to one that is mutually beneficial, the tougher it’ll be for you to use guest blogging effectively for off-page SEO.

Read, leave comments on their blogs, and connect with the top publishers in your vertical — or publishers that cover your vertical. Once you have developed a rapport and, hopefully, have a reputation for creating quality content, inquire about creating a guest post for the platform, assuming that option is available.

Even if that door doesn’t open, you’ll be able to hone your pitch and eventually get a foot in the door with other publishers.

Remember, too, that your website is but one tiny fish in a vast ocean of options. You need to connect with others in many places off-site to build the reach and influence that’ll drive attention and visits to your site, which is where guest blogging can big a huge asset.







Your brand's success depends on a lot of factors outside your website.

“Should you do guest posting for SEO? As a primary objective, I’d say no. But… the reality is that the indirect impact remains very powerful,” wrote Stone Temple Consulting’s Eric Enge. “There is nothing like building your reputation and visibility to cause people to want more of your content. You get to build up your own audience, and ultimately some of these people will find their way to your site, find great content there, and link to it.”

Content


When most people say, think, or write "content," they most often think of text, images, videos, and information shared via social media.

In reality, content represents the entirety of the experience your brand designs, creates, and shares online and offline, from logos and tag lines to personnel, phone calls, signage, blog text, images, videos, etc.

If a prospect or customer can interact with it, you’d better believe its content.

And before you offer up, "Well, Ronell, what if one of my staffers has mustard on her shirt in a video we post online?" (Trust me, someone would ask that.) "Is that content, too?" Yes, that faux pas is part of the content experience a prospect or customer could have with your brand.

In fact, it's the sort of thing that can lead to someone seeing your company as not having all of its ducks in a row, injuring your reputation in the process.

#8: Experiment with content types


But don't fret. When it comes to off-site SEO, the main thing I want you to focus on with regard to content is to see beyond the text.


Best SEO Company in Lucknow.

Best SMO Services in Lucknow.



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6 Awesome Tools to Find Long-Tail Keywords

            

                Best Digital Marketing Company in Lucknow.


I have written a lot about keyword research and its benefits. One of the major mistakes I have seen many people make is that they will target direct keywords instead of long-tail keywords (LTK).

If you are not familiar with long-tail keywords, here is a quick example of the difference between short-tail and long-tail:


  • Long-tail Keywords (Ex. of short tail keyword) – Monthly searches 50
  • Long tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12
  • long tail keywords conversion rate (Ex of LTK) – Monthly searches 13


You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword. Also, long-tail keywords drive more targeted traffic than short-tail keywords do, so your conversion (sales, email sign-ups) improves a lot. If you want to learn more about this subject, check out How long tail keywords could equal massive success.

In this post, I am sharing some of the best tools for finding long-tail keywords in any niche. Note that some of them are free, and a few of them are paid. I will explain the features of each, and you can choose any one that suits your needs.


Best Online tools to find Long-Tail Keywords:


Answer the Public:





This one is one of my favorite free long tail Keyword research tools. This one is in the line of Ubersuggest but offers one unique proposition. Using this tool, you can search for any Keyword & it would show you common questions asked around that “Keyword” “Topic” in the search engine.


SEMRUSH:


This is the tool that all the SEO guys use as a complete SEO suite. SEMRUSH is the first finest SEO tool that was ever built to find keywords that your competitors are ranking for.



Unlike traditional keyword research, SEMRUSH takes away the guess work & help you quickly find long tail keyword from any website. If you are looking for one perfect tool for long tail Keyword research, look no further than SEMRUSH.

You don’t have to believe me rather for next 14 days use SEMRUSH for free. 2 weeks are enough to help you decide if SEMRUSH is for you or not.


KWFinder::


This is one of the newest entrants in the Keyword research tools market. However, the kind of features & functionalities KWfinder offers, it’s certainly one of the best tools out there.



KWfinder provide all important data about the keywords including difficulty level to help you find the easy to rank long tail Keywords. Personally, after SEMRUSH is this is the second tool I use & recommend.



Google Auto Complete tool:




The auto-suggestion feature of Google search is your first free tool. This is a handy feature from Google, which will allow you to easily find long-tail keywords in any niche. Google auto-populates keywords (search terms) based on popularity. All you need to do is start typing your first keyword and select the options from the auto-suggestion.

You will need to use another keyword tool to see additional details such as the number of searches, CPC, competition, and other important information. (On my micro-niche site, I usually skip the competition check because it is easier to get a higher ranking with a niche site.)

Google Auto-suggest:




This is a tool by Keyword Tool Dominator which actually takes the default feature of Google’s auto-suggestion to the next level.

With this free tool, you can easily find all auto-suggested keywords, and it will allow you to download keywords in .csv format.

You can then use any of your favorite keyword research tools to check other important details about the keyword.

If you are using Google search to find new long-tail keywords, I highly recommend that you make a shift to this one.

WordTracker Keyword Tool:

WordTracker is a popular SEO keyword tool. Using WordTracker Keyword Tool you can easily find profitable long-tail keywords along with important details like searches, competition, IAAT (keyword in anchor and text) and KEI (keyword effectiveness index).

With a free confirmed account, you will be able to get 100 keyword results. I actually find this tool to be very effective, as you can easily find long-tail topic ideas. Here is a screenshot of this tool in use, to give you a better idea:



You can also consider taking their 7-day free trial to get advanced features like:
The ability to see 2000 search results
The option to use the related search tools (this is very handy)
Access to search engine data using SEMRUSH
The option to save your lists
The option to get other details like competition details and KEI

You can create a free account for WordTracker and start using this tool right away, or grab a 7-day free trial of their advanced version as suggested above. Here is the link to sign-up for a free account.

UberSuggest:






UberSuggest is a fantastic free long-tail keyword research tool.


I have written about UberSuggest before, and Steven has previously explained how he is using this free keyword tool for finding post ideas.

With UberSuggest you will not get important keyword details like keyword competition and search volume. This tool is best for generating ideas for your long-tail keyword articles.

You can try Ubersuggest here, and read a complete review here.

Long Tail Pro:


LongTail pro is another paid tool, and it offers many features in addition to finding profitable long-tail keywords. They used to be desktop based solution & now everything is on the cloud. They are popular among niche marketer & a good tool if you are looking for paid options.

You can grab a complete 10-day free trial from here.





These are some of the best paid and free long-tail keyword tools and software I have tried and can recommend freely.

Once you have compiled a list of keywords, your goal should be to write down high-quality content, targeting those keywords.

Other long tail keyword research tools:


SEMRUSH
Toolfeast
SECockpit

You can check out this guide to understand what you should focus on in order to create high-quality articles.

And here is a guide to making your article’s keywords targeted.

The key is to write content targeting your users, and then work on optimizing things like heading tags, meta title, and description, readability, LSI and keyword density, to make your article search-engine-friendly.


If you know of other free tools or software for finding profitable long-tail keywords, do let me know via the comments section below.


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List of DoFollow Forums to Increase Backlinks [2017]


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Dofollow blogs and Dofollow forums use the do-follow attribute and that helps you to boost your backlinks and give link love. Link juice from a high PR blog or forum is good for your blog to boost your Google page rank. Especially, if you are active in a niche forum which allows do-follow backlinks, you will not only get a quality link to your site but you will also be getting targeted traffic.

How to use Forums to Promote your Website


Here is a list of a do-follow forum which has Google page rank, register there use your blog link as signature and make sure that you stay active as these forums are very active and you will get backlinks as well as traffic.

V7nForum
Joomla Forum
CNET Forum
Mysql Forum
Digital point Forum
Affiliate Marketing Forum
Site Point Forum
Warrior forum
Deviantart
File Sharing Forum
Geek Village Forum
HTML Forum
MyGame Builder Forum
PhpBB Forum
Web-hosting Forum
GardenWeb
FileZilla Forum
Antionline
XDA developers forum
What is my IP
Ubuntu forums
Audacity forum
Chronicle Forum
Photoshop designs
Windows Forum
SEOChat forum
Cheftalk forum
Miui Android Forum
Business Advice Forum
IDPF

You can use the below search button to search for more Dofollow Forum




To be very honest it's not possible to be active everywhere but I will suggest give a visit to every forum and select 3-4 forums of your choice according to your niche and stay active. Add values to the people post by commenting. Even I’m active on few of them like Digital point and I try to help as many people as I can and seek for help when I need one.


Of all these above do-follow forums, I’m active on few of internet marketing forums(WarriorForum, V7nForum, and Digital point forum).

I suggest you to keep checking this forum for Do-follow attribute because sometime web-masters remove the do-follow attribute because of spamming.

Do share more forum who are using the do-follow attribute with Google page rank and are very active.









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5 Easy Ways You Can Boost Your Social Media Presence and Make Yourself Look More Credible

             

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If you want to make an impact in social media—whether for yourself or for your business—the number one thing you need to do is establish a visible, credible online presence.

Why? As you probably know, every day, recruiters turn to the internet to find their next great hire. They want to be able to clearly see that you fit with the company’s culture and make sure the things you post wouldn’t be harmful to the organization in any way.

But once you find your dream job, the importance of your social visibility doesn’t go away—you simply move from representing yourself to representing the company you work for, and a credible online presence will help you and your company be successful.

To build a solid reputation and boost your social media visibility, start with these five tips.


1. Complete Your Social Profiles


It’s a simple but essential tip: If your profiles aren’t complete, they’re not as effective as they could be. Each social network provides a different opportunity to show off your personality and your accomplishments—which are both important for professionals. To establish a compelling presence on the social media platforms you use, make sure to leverage the advantages of each.

Here’s what to keep an eye out for on the top three social networks:


Facebook: People often forget about Facebook’s “About” section, which is where you can share information about what you like to do, who you are, and other fun facts about yourself, like your favorite movies, quotes, or books.


Twitter: Twitter allows users a short and sweet bio , giving you 160 characters to express the essence of you. However, that character limit doesn’t have to be the end of the story; one of the great things about Twitter is it allows live links in your bio, so you can add in relevant hashtags and a link to your blog or portfolio.


LinkedIn: LinkedIn offers the most in-depth profile for professionals. Fill out every section as thoroughly as possible, and don’t forget to include awards, volunteer work, academic accomplishments, interests, skills, and, of course, work experience.


2. Include Links to Your Work Samples


To build professional credibility, it’s not enough to simply list out your job duties on your social media platforms. A more effective approach is to demonstrate your capabilities and accomplishments by including links to work samples.

LinkedIn makes it easy for professionals to showcase their work by providing the option to attach work samples to your profile. Whenever you add a new job title, you have the opportunity to upload media such as documents, photos, links, videos, or presentations.

Just as you would if you were building a paper portfolio, only include links to your most impressive work. I also recommend uploading a variety of samples so you can demonstrate the breadth of your capabilities and accomplishments.


3. Use LinkedIn’s Recommendations


One of LinkedIn’s most overlooked features is recommendations—comments written by other members to recognize a colleague, business partner, or student. As a LinkedIn member, you can request recommendations from your peers, and you can also endorse other people.

These reviews instantly add credibility to your portfolio. Potential employers may look at your recommendations to determine how others view you, and clients or employees may use them as way to evaluate you before agreeing to work with you.


4. Add Social Links to Your Email Signatures


More than 100 billion emails are sent and received every day. Whether you’re sending an email to apply for a job, check in with a client, or say hello to a fellow employee, your email signature can be a powerful tool for promoting your social profiles.

In your signoff, provide a link to each of your social networks—and don’t be afraid to have a little fun with it. For example, here’s a look at what’s included in my company’s email signatures:



Get creative with how you reference your links, and you’ll drive more traffic to your profiles.


5. Be Engaging


You’ve probably heard this tip time and time again, but following and interacting with people on social media can be what separates you from the masses.

I don’t want to age myself, but when I was growing up, the internet wasn’t around to assist job seekers in doing research about companies and their employees. Interviewees would learn the details about the company’s mission and the job description during the interview.

Consider social networks today’s version of the informational interview. Every social network offers a different way to connect with influencers—for example, by using hashtags, participating in Twitter or Facebook chats,publishing , commenting, and more. As you expand and interact with your network , you’ll gain valuable information about your industry, and as a bonus, you’ll likely see an increase in the traffic to your profiles.


Bonus Tip: Consider Creating a Personal Blog or Website

Using social media to enhance your online reputation is a powerful marketing strategy, but I believe there’s value in creating a website —personal or business-oriented—to act as a “hub” for all of your online activity.

A website provides a space where you can upload projects, blog posts, and videos, and brand them in a way that reflects you. Sure, you can upload most of these things on LinkedIn, too, but you’re limited in how creatively you can package the information. On your own website, you have much more freedom.

By combining all the key points from your social networks into one place, you’ll create an in-depth online portfolio—and altogether, you’ll have a more professional social presence.


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Five Ways To Improve Google Places Page Ranking







I’ve already written about how to optimize your Google Places page. And how to get reviews for it.

But recently I’ve been asked a lot by local business owners about how to improve their Google Places rankings. Once you have optimized your Place page, it comes down to five things which I am about to explain.

1 – Business Listings


Getting ranked high within Google Places comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.

The easiest way to get cited or listed is to submit your business to local and national business directories. We offer a service of listing your business in the top 25 directories you are not listed in. Learn more about our citation building service.

2 – Consistent NAP


The way your business NAP is listed in these directories, on your websites contact page, and within the Google Places page must be consistent and up to date. Here’s how to ensure your business NAP is consistent across the web. Google web site crawlers will get confused should you have a different NAP listed on various directories.

To make sure your NAP is consistent, do a search for your business. Click to see what every listing of it looks like. If the information is incorrect on a website, contact them and have it changed. This is something Woodfellow Flooring had to do as their business address changed. We offer a citation report service where you will find all citations of your business. Click to learn more about our citations report service.

3 – NAP On Website


You will also need to list your business name address and phone number on your website. I’ve read other SEO companies say it’s good to have it in the footer or header of your website so it shows on every page. I’ve found that it’s fine to have the name, address and phone number listed on the contact page. Bonus points if you do so use the Schema markup.


There is one more thing that should be on your contact page:

4 – Embedded Google Map


If you go to our contact page, you’ll see an embedded Google map. It’s good practice to have your businesses Google Places listing embedded on your contact page. This way Google can be certain you are located at the address you have listed by confirming that with your Places listing.

Embedding is easy. Simply search your business name while in Google Maps. Once you have found it click on three lines beside your business name in the search bar on the top left. Then you can click on “Share or Embed Map”.



Once that is selected, click the embed map option at the top of the pop-up box. Then copy the iframe code and paste it into your contact page.



The last and most important factor to improving the ranking of your Google Places page is coming up next.

5 – Reviews


You need to get everyone to review your page. This blog post and this blog post cover two easy ways to get more Google reviews.

Think about it. If Google sees a page with 20 or more reviews, won’t it want to show that page in the mapped listings over a page that doesn’t have any reviews?

This falls in line with Google’s approach to search. Providing the searcher with the most relevant search result and business.

Evaluate Rankings


Once you have changed what is above and still notice your rankings are low, then you might need to have your business cited more. You can do this two ways.
  • Find out where those competitors who rank higher than you are cited. Do a search for their business and if they come up in a directory, find out if your business is listed there. If it’s not, add it.
  • Take advantage of our citation building service.

Much like SEO, Google uses business citations as a means to provide their searchers with the most relevant businesses within the Google Places rankings. Follow the instructions I have laid out in this post and watch your rankings improve. If you need help with your rankings, visit our Google My Business packages page for different packages and services aimed at improving your rankings.




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