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Digital Marketing Trends Nowadays (2017)






Digital Marketing has emerged as a more effective marketing strategy these days. It means marketing through digital technologies and reaching out to a large number of people to convert them into potential customers. There are companies involved in managing Digital Marketing Campaigns for the businesses and this field has grown up as an important segment in the field of marketing. It has totally changed marketing strategies in India even in Udaipur also. There are lots of Digital marketing agencies or service providers are available in Udaipur who have given their efforts to establish this field in the city of Udaipur and contributed towards the growth of business environment.

Frequently used Digital marketing techniques or trends –


There are various techniques used for digital marketing but, some of the most used techniques are as follows – 
 
Content Marketing - It is creation of effective, valuable and consistent content which is distributed to clearly defined audience to gain profit out of it. Various digital marketing companies in Udaipur, India are involved in content marketing. They provide services in effective content writing. 

Social Media - It is marketing through which social sites like Facebook, Instagram , Twitter are used to promote the product and attracting customer by using these sites. 

Marketing Automation – it is a technique in which software designed to approach customers through multiple channels again and again such as emails websites etc. Companies heir Digital Marketing Agencies to manage their online promotional activities. 

Mobile Marketing – In today’s world mobile has become an essential part for everyone. It is a medium through which customers can be approached directly. Mobile app development and email templates play an important role in mobile marketing. There are companies involved in providing digital marketing services in that they manage all the email campaigns of the companies ran for marketing purpose. 

SEO – Search engine optimization is an important part in digital marketing. It diverts huge number of viewers towards the targeted sites for which online marketing strategy is prepared. Digital Marketing Agency is hired for SEO activities. There are agencies in India, Udaipur providing their services in the growth of business either small or large scale. 

Paid per click – It is a recent technique used for the promotion of sites. In this a service provider is paid for per click on the ads displayed for example AdWords. In this an ads are displayed on Google network and is paid only when the ad is clicked over. This helps in business to plan their budget for online advertisements. 

Display Advertising –
It is a online marketing strategy which involves text, video, images and audio to be displayed for the business to be promoted online. It delivers general information about the business to be promoted and it turns intention of customer to buy the product. These displays are done over different sites, Facebook, twitter etc. 

Influencer Marketing – In this a specific individual is targeted instead of entire market. These are the individuals who can impact the potential buyers. A study is conducted by digital marketing services to know the influencers.

The above mentioned trends are followed these days in Digital Marketing though it is a vast field and many techniques are followed to manage marketing services. It has provided a more analytical study towards marketing efforts done by businesses to plan and built up a strategy business growth.












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10 Must Know Off-page SEO Techniques for 2017







Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO:

ON-Page SEO:

It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.

Off-Page SEO:

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend.

1. Social Media Engagement


A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.



2. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.



3. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

4. Blog Directory Submission

Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.


5. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.


6. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

7. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

Video sharing sites

8. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.


9. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

10. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

Conclusion

Proper On-page and Off-page optimization work will give a better position to your website in SERP. The above websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank). Please comment here if you know any other qualities that we can add to this list which we might have forgotten.

Note: Google Page Rank (PR) is no longer a valid quality factor for any webpage, hence you can ignore that column and above mentioned PA, DA may vary a little bit with the current data. We will come up with more list as well as off page seo techniques, trends and strategies with more insights.









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11 On-Page SEO Techniques For Better Ranking in 2017





How you are optimizing your presence to make sure that your voice gets heard? If you want to be visible to your target audience and see the peak performance of your website, then you need to stay up to date with SEO (Search Engine Optimization).

The most important fundamental aspect of online marketing is SEO. And, one of the vital areas you need to focus in it is On-Page SEO.

On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly.

In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website.

#1 Page Titles


Your page title (meta-title) plays an essential role in your SEO strategy. Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive it will look the more number of clicks you are likely to get. And, more number of clicks your post gets, the higher it will rank on SERP (Search Engine Result Page).

You should not repeat the same keyword again in your title tag as it hampers your ranking. A Page title which contains the central idea of your content always works in your interest. It is also recommended to keep the length of the title under 70 characters.



#2 Meta Descriptions


Meta descriptions are displayed on SERPs and help you attract the searcher to visit your site. They are basically snippet of information present below the link of your search result. It describes the content that your page contains.

With the help of an effective Meta description you can convince the searcher to click on your website. Most of the marketers neglect to focus on this but it can help you bring potential traffic. It should also contain targeted and relevant keywords.



#3 Meta Tags


These are the html keywords that don’t appear on the Search Engine Result Page (SERP) but only in the code of your page. They are not visible to the readers like Meta description. Your Meta tags should include all the suitable keywords related to your content.

Search rankings read your Meta tags to know that what your page is all about and rank it accordingly. You can greatly improve your site’s ranking by researching well for keywords to be used in Meta tags.




#4 URL Structure


The URL Structure is an important factor of On-Page SEO. It is highly recommended to use search engine friendly URLs for providing better crawling experience to users. Those which include targeted keywords and are well-optimized perform better. Shorten URLs always work better as it makes brand recalling easy.

Points which should be considered in URL Structure are as follows
Permanent Links: unique URL for each page
User Sitemap: contains structure of your website

Special characters should be avoided; it should only contain alphabets and words. A well-optimized URL structure is supported by most of the web browsers and prompts user to click on it.






#5 Keyword Density


No doubt including relevant keywords in your content is important but if you put too many, then search engines are likely to spam your website. It is recommended to keep your keyword density around 1.5% and it should be a mix of LSI (Latent Semantic Indexing) keywords.

You can use formatting options for better use of keywords. You should include your targeted keywords in the first paragraph and as well as last paragraph or conclusion. You can even highlight, underline or put the keywords in italics to make them stand out.



#6 Image SEO


Images are important to grab the attention of visitors. The website traffic can be effectively improved with the help of visual appeal. To optimize images for SEO you must include Descriptions and Alt Text in it.

Inserting images with proper Alt Text compliments to the information you have provided. Such images include title and these titles are considered the same way like page titles. Large images slow down the speed of your site, so you should use compressed images increase user engagement.



#7 Internal Linking


Internal linking is one of the major aspects of SEO as with the help of it you can direct traffic to your other pages and posts too. Putting links in your blog posts that link the readers to your other posts of your blog is referred to as Internal linking. While interlinking you should always keep the anchor text as a keyword.

The ranking of your website effectively improves with the help of internal linking, as search engines find your content a useful piece of information. A great way to improve your SEO is by doing relevant interlinking.






#8 Heading Tags


The content you write should be in small paragraphs and sections. And, the tags given to these headings are called H1, H2 and H3 etc. Breaking your content helps you rank your website higher on SERP.

It also becomes easier for people to read when information is presented in the form of short sections.



#9 Word Count Per Post


If you want your content to perform well on search engines, then your posts shouldn’t be too short, as it is considered to be less informative. A general information based blog post should at least be of 700 words.

The content you write should be well researched and informative for the audience. And, it should contain your relevant and targeted keywords in the right places.


#10 External Linking


Outbound links are the links from other domains or websites. But the external links you put should be relevant to your content. You should do external linking to the trusted websites only. If you provide external links, then your site ranks higher on search engines.

You can choose Nofollow link option or less non-trustworthy sites, as it does not allow search engine bots to follow that link. And, if the external link you are providing is from a trusted one, then you can use Dofollow links.




#11 Quality Content


Last but not the least, as content is still the king. The most important aspect of SEO is that you should have quality content. You should provide value to readers with your engaging content. When readers spend more time on your blog your bounce rate increase and so do your ranking.

A well-researched informative article always appeals to the readers and helps your website to climb the ladder of ranking.

So, if you want your visitors to knock on your doorstep, then optimizing your site as per On-Page SEO is must. Incorporate the above mentioned factors to rank higher on Search Engine Results Page and increase the relevancy.


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7 keys to SEO: How to help people find your blog







Even a novice blogger needs to understand how people use search engines to find the content they are looking for. You want to help people find your posts. This practice is known as search-engine optimization, abbreviated SEO.

I am not expert enough in SEO to cover the matter in depth (for more on the topic, I recommend Danny Sullivan‘s excellent Search Engine Land blog). I will cover some basics for a workshop today for the music staff of the CBC. When you are working on a blog post, consider these factors to help people find your post:

Relevance
Headline
Keywords
Google trends
Links
Photo captions
Metadata


1. Relevance.

Don’t litter your post or headline with irrelevant terms that you think might help your Googlejuice (the term for your attractiveness to Google’s search engine). With its downgrading of content farms and its use of “+1” endorsements to enhance search results, Google is trying to improve the search process, so apply all of these techniques only by choosing words and links that are relevant to your post. Don’t drop gratuitous references to Lady Gaga into your post (unless you are doing it for humor, as Gene Weingarten did).

2. Headlines

The headline is the most important part of your post to help search engines find your content. It should include the words people might be most likely to use in trying find content on the topic(s) you are writing about. If you were searching for something like this post, what are the first few words you would type into a search engine? Those words should be in your headline, ideally the first few words of the headline. Often this will be a performer’s name, but it might be the name of a venue, genre or instrument.

Writing a headline for search engines is significantly different from writing a headline for a newspaper. In a newspaper, the reader sees the headline in context: A reader of the Toronto Star or Globe and Mail entertainment section sees “lang” or “Cohen” in a headline and will assume you mean k.d. lang orLeonard Cohen. But people searching for stories about those musicians are likely to type their full names in the search window, so your headline should include the full names. A newspaper headline can be intriguing because you read it in context, seeing it on a news, entertainment or sports page. But a headline that tries to intrigue the reader online actually tends to withhold keywords that search engines want to see in the headline.

On my Hated Yankees blog, before I understood about the importance of headlines to SEO, I wrote a blog post about Don Mattingly, comparing his career achievements to Kirby Puckett’s (they’re nearly identical), and arguing that since Puckett was an automatic Hall of Famer, Mattingly should be, too. My headline would have worked fine in a newspaper, where it would have run on a sports page, probably above photos of Mattingly and Puckett. But to a search engine,You be the judge: Who’s a Hall of Famer? isn’t going to show up high when people are searching for Don Mattingly. I’ve written other blog posts on Yankees who aren’t any more famous than Mattingly (Ron Guidry, Graig Nettlesand Thurman Munson) that attracted significantly more readers because I put their names in the headlines, making it easier for people to find them.

It’s also a good idea to include words such as poll or video that people might search for (photo is not as helpful, because so many posts include photos and Google has a separate image search, so people are less likely to include photoin a search term). You can just do this in parentheses after the headline: (VIDEO). By the way, I didn’t do that here, because the videos aren’t really about SEO, so they wouldn’t be relevant to a search. If I were blogging aboutGordon Lightfoot or David Allen Coe, the videos would be relevant and I should mention them in the headline.

3. Keywords

While the headline is the most important part of your content for a search engine, the words in the text also help search engines find your blog post. So make sure that you place keywords people might search for high in your post. It’s best to place the keywords in the first sentence, but that concern should not override your need to write a strong lead. “The Wreck of the Edmund Fitzgerald” was a great song, written before SEO mattered, which is good because it had lousy SEO. The headline probably needed the words “shipwreck” and “Lake Superior.” But the offense was compounded in the lyrics because it never used the term “Lake Superior.” The lake is alternately called “Gitche Gumee,” “Superior” and “the lake,” but to be most attractive to search engines, you want to use the exact phrase people might search for. Good writing should trump clumsy SEO writing, but try to smoothly use the most likely relevant search terms in your blog posts.


4. Google trends

Use Google trends to check for popular keywords. You can enter a few different possible keyword combinations in the search window to see which is the most popular combination. If you enter the first word or two of a search (perhaps an artist’s name) into Google’s home-page search window, the auto-completes that Google provides will show you some popular searches. If one of those searches is relevant, consider using that exact term in your headline and/or in the post.

5. Links

Links are how a search engine’s spiders find your content. Relevant links boost your CEO. They not only help Google find you, but other blogs and sites get “pingbacks” (notifications that you have linked to them), so they might link to you, or blog or tweet about you, which further boosts your SEO. It also helps your SEO if the hyperlinked word (called the anchor text) are relevant. For instance, in point #2 above, I underlined and italicized blog post because that’s where I might have put the link about the Don Mattingly post. You’ll notice that instead, I linked the actual headline. Or I could have linked Mattingly’s name. Those are more relevant, so those links are more helpful to my SEO. Another bad practice is to hyperlink words like click here, rather than linking in relevant anchor text.


6. Photo captions

Photos often have their own URLs, so sometimes they will be the side door into a blog post. Someone searching for an image will find the image and end up reading your post. Or a photo or video might be a blog post by itself. Because the photo and video are not searchable themselves, you need to provide keywords that will help people find them. In the caption of the photo or the introduction to the video, be sure to use the keywords and phrases that people interested in this photo or video might use in a search. Write captions for three different audiences: the search engine itself, the person looking at a page of search results and the person who is actually looking at the photo. Be sure to identify people and places in the photo or video and to answer any questions the photo might raise. Don’t feel you need to state the obvious, unless that might help the search engines find the photo or help someone reading the caption in a page of search results.


7. Metadata

Metadata is essentially data about data. In this case, it’s information about your blog or photo that might not be immediately visible to readers but is visible to search engines. If your content management system allows you to enter tags and SEO keywords, be sure to provide relevant tags and keywords.

Much of my understanding of SEO comes from my former TBD colleague Mitch Schuler, who led a workshop for our staff and later was a guest speaker for my entrepreneurial journalism class at Georgetown University. He hasn’t blogged about SEO, or I would link to him and quote him, but I certainly should attribute much of this blog post indirectly to Mitch (except for any errors, which are mine).

My favorite anecdote about Mitch’s SEO expertise comes from the Discovery Channel hostage situation, which was the first big breaking news story, just three weeks after we launched on Aug. 9, 2010. The suspect was named James Jay Lee, and we initially identified him in our story and headline using all three names, as criminal suspects have been identified by journalists since way before Lee Harvey Oswald, just to avoid any misidentification. Mitch quickly noted that people were searching more for “James J. Lee” than for “James Jay Lee,” so we quickly rewrote our headline to cut the middle name down to just the initial. And we rocked in search results and search traffic that day.


Best SMO Company In Lucknow.
Best SEO Company In Lucknow.


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How To Learn Blogging In 30 Minutes

Want to learn Blogging? You are at the right place!


The Internet era has pronounced blogging as the medium to communicate with masses in this virtual driven Aeon. The youth is going gaga to learn Blogging. They use it everywhere, to express, to awaken, to inform or to persuade, the most descriptive and powerful medium is the Blog, Today. With the texts you write, you can take the reader to places. Texts are much more powerful than we understand them to be. Enhanced with images and other kinds of illustrations, you can mold the minds of the readers as you want. Isn’t this just so dynamic? Well, the beauty of words is understood by someone who either loves to read or write.






What is a blog?

However, when you decide to write your own blog, one thing that must be clear here is the purpose of the blog. Are you going to write professionally or write for self-expression? Begin with a clear purpose in your head as to why are you doing this, specifically?


A self-analysis before beginning a task is a must, you should always jot down the points in order to have a clearer vision of the tasks you are going to undertake. This will guide you throughout the task, if you’re going in the right direction or not.


A clearer perspective is also required because when you start working on your blog, you are supposed to write and please take a note, the blog expresses your views on a particular topic. There is no scope for it to be copied from any site at all. In the case of plagiarism (copy), your readers will be able to easily find it out. This will dent your reputation. And I am sure, you do not wish to go down that lane. Now, let’s begin with understanding the concepts from the base
.

What is Blogging?

Simply put, a blog is a regularly updated website which may be handled by an individual or a small group of people who update it on a regular basis. The blog follows an interactive and informal style of presenting the content. This content is particularly framed keeping in mind the ways to increase the user engagement on the website. You may call it, an intended freestyle of communication to achieve various objectives.

One particular skill set required to begin blogging is good writing skills and a desire to learn and grasp things quickly. Once you learn the basic functioning of a blog. Soon it will be piece of cake for you to begin working on your own Blog and in no time begin earning fro the same.

How to begin?

The process where you begin with your blog does not involve many efforts. A few concepts to be implemented and understood and you begin. Here, let’s take a look at the steps you need to follow to have your blog started.

1.) Theme

Decide a theme for your blog. The theme of the blog should be in consideration with the audience it is focused at dealing with. The theme further narrow downs the audience of a blog. This can be purely understood by the normal human tendency of being selective about what information they wish to receive. Thus, pick a theme you wish to write on. A theme can be anything from travel, poetic to aesthetic. Accordingly, promote it on suitable medias which cater to your audience.






Theme of the Blog


2,) Content Of the Blog





Now once you have decided the theme, you need to decide what kind of content will you be posting in your blogs. A theme, say food, is a broad topic, you can further narrow it down or keep it wide. It all depends on you. The content of a blog is an element of blogging which must be kept at utmost priority. It plays a crucial role in the SEO of your blog and obviously the visitors on the website also largely depends on the quality and category of content. Thus, it is advisable that you pay extra attention to your content and at any given point it must be kept at utmost priority.


You can further decide what does your content aim at. It can be anything from informing, educating, entertaining to persuading. Well, that is for you to decide.

3.) Review a few similar Blogs


Once you read a few blogs which are similar to what you are thinking of building, you get an idea of what efforts and inputs are required on your end. Also, you get a glimpse of the overall layout and the presentation style. This will let you have an overview of everything you need in order to go ahead.


Also, these are your future competitors. So, keeping that in mind you must pay close attention to their activities and posts. Follow them on social media to get their updates. These are the effective ways of keeping yourself updated.

4.) Purchase a domain name


Think of a suitable name for your blog in accordance with our theme. Check the availability and purchase the domain name which is catchy and relatable. After you have your domain name, choose a platform to host your site and use their traffic to leverage your Blog. Websites like GoDaddy and WordPress are the most popular amongst all other websites that allow hosting. Now, this is again your decision which Site to pick to have your blog hosted. However, a point to be considered here is that whatever site you pick will have a great impact on the SEO of your blog.






Replace the question mark with your unique Domain name


What is a Domain name?


Your domain name is the by which your site will be searched over the internet. example- www. abc.com

What is hosting?


By hosting we refer to a service provider which enables the World to view our site over the internet. The service provider provides us with a space to make your website live.

Choose a platform for your site


There are several blogging websites which provide you with the space to publish your blogs and make them live. Currently, out of all the blogging websites available, WordPress is the ethe most the most preferred of all, occupying 26% market share. I would suggest you, to begin with WordPress if you are a beginner and this will be your first blog. It is absolutely free, all the features, everything, free.






WordPress market Share


For getting your blog hosted you can book your hosting plan with Bluehost.com and there is no need to purchase a domain name. Blueprint.com provides you with a free domain name on booking a hosting plan with them. A domain name is unique for every website. So, it can be difficult for you to find and register a suitable domain name for your website which is not already taken.

Guidelines for choosing a good domain name


The domain name works much like the brand name and follows a similar approach. Read on to avoid making the listed mistakes.

Easy to pronounce and remember

Check the meaning of the word in other languages as well- The Internet is the World Wide Web, anyone from all over the world can access your blog. So, be careful with the meaning of your Domain name in other languages as well.

Use the popular extensions i.e. .com, .net or .org

You can always vouch for your own name if it is not already taken. example: yourname.com

You can simply visit the bluehost.com, to begin with your website, using your domain or get one from there itself and go live.

Well, now you have been introduced to the domain name and hosting which are the foundation of any website.

Learn Blogging with free hosted Blog!


In the beginning, when you are not up for a professional blog and are looking forward to starting a personal blog, you definitely do not wish to spend money on that. So, let me give you the good news, you can get you blog hosted for free with Digital Vidya. A successful blog takes time, efforts and experience to reach a level where you begin to make money blogging. To ace the blogging game there are several online blogging courses available. Anyhow, why to spend money when you can learn Blogging instantly with these simple steps without any blogging course offered to you.




So, here you go!

Step 1- Learn from your competitors

Observe everything from content posted to their style, their tone, the kind of images used, and strategise how you can be better than them.

Step 2- Narrow down your horizons by selecting a theme for your online blog

Your niche must be specified to give a direction to your work.

Step 3- Select the name of the blog, which will be your domain name and be reflected in your URL

The domain name must be unique and attractive.

Step 4- Began setting up your online Blog. Time to start Blog!

Use our blog setup guide and go onboard.

Step 5- Select the layout- Give the desired feel to your blog.

It’s all about the vibe.

Step 6- List the categories you will be working on
These categories will be used further while blogging.

Step 7- write your first online blog, this will be your first communication with the audience.

Be creative, easy and relatable.

Step 8- Publish the blog.


Go live!

Step 9- Begin the off page SEO, share your online blog to the social media now.

Let the world know you have entered the game.

Step 10 – Learn about the metrics, you should know how to analyze your reach.

Use tools like Google Analytics for this purpose.

Step11 – Learn the do’s and don’t’s of the Blogging World.

Blogging ethica are crucial to last long


Let us now take a look at what and should you be possibly writing to get your readers hooked to your blog.

Write unique and engaging content
Make use of Interpersonal tone to create a personal touch with your readers.

Use images to make your layout descriptive.

Choose a purpose for your writing and abide by it.

Update them with the latest information or grab their attention with topics of interest.

If you are using abbreviations or jargons, mention the details.

You can use striking quotes by famous personalities to enhance the value of the Blog.


How to build an audience for your Blog?


The blog will be ready as soon as you are done with writing and formatting your blog, WordPress is quite user-friendly and thus there will not be many technicalities which you will have to deal with. The final and most crucial step now is to inform people about your blog. the question here is, how to go about it? how to build an audience for your blog?

Use your social media accounts to leverage your blogs.

You can submit guest blogs on popular blogs to direct their traffic to your blog.

Ask your friends with popular social media accounts to share your blogs.

Interview popular personalities of the related theme you are working on to further increase the traffic on your blog.

Set your initial target at 100 subscribers: Ask all your knowns to follow and share, they will your initial audience.

Use Digital Marketing tools like SEO, SEM, SMM, SMO, etc. to leverage the traffic on your online blog.

A blog with massive reach helps you make money blogging.


How to optimize your blog?


Once you have already published your blog, assess your blog at least after a month. To analyze the performance of the blog one of the most leveraged upon tool is Google Analytics. This will help you to understand and point out the notable optimizations which can be used to increase the SEO of the blog. On reviewing the performance of a particular blog, you can retrieve all the information as to how to leverage the traffic on the blog.


Read below to learn some easy ways to optimize the already existing blog:


keywords-
Now that you are not satisfied by result achieved by the existing keyword usage. You can always look up for the more searched upon keywords to increase the SEO of your published blog. Tools like keyword.io SEMRush, Google keyword planner are extremely helpful when it comes to finding the keywords which can improve the search density of the blog.

The optimization accounts for changes that will enhance the overall SEO of the blog. One must take into consideration the unnoticed details to which we usually do not pay much attention. Some of them are listed below.

Tags:

On the right-hand side of your WordPress blog page, there is an option for adding tags. Add all the keywords you have used in the blog along with primary and secondary keywords are to be added in the tags bar and are to be separated by commas. These tags will pop up your website higher when those keywords will be searched.




Add category and tags in your Blog.


Category


When you initially set up your blog you can refer to the online blog setup guide to add the categories you plan to work on in future. Thereon, every time you publish a blog, simply categorize it. This is another important SEO tool which is used by all the successful blogs.

Title and description:

Just below the writing page, there is a snippet section which allows you to add customized title and description. This title and description is the one which pops up on google on being searched for on the same topic. The more striking the title will be, the more likely the person will click on the site. However, the description should be more informative in tone.

Note- Both title and description should comprise of the primary keyword. This is very important from the SEO point of view.






Click on the Snippet Editor to customize the title and description.

Focus keyword and meta keyword



This lies just below the snippet editor. In both these sections, the primary keyword is to be mentioned. This is indeed an important tool to leverage the blog which is hosted by WordPress. Just below the meta keyword column, there is an Analysis of the blog by WordPress, you can refer to it for suggestions.

keyword embedding in the URL


In WordPress, you can edit the URL of the link. You can ensure that the primary keyword is there in the URL. You can frame the URL with only the keyword for a better search result.

Sharing on social media platforms like Facebook, Twitter, Google Plus and Instagram

Sharing on social media is undoubtedly the best option to direct traffic to your blog. Your friends, family, miscellaneous followers all get an update of the new blog posts each time you share something.

When you start updating your social media feed regularly with the blogs you post you give a daily reminder to your friends and your followers and at least 10% of the population is likely to visit your online blog. When you begin using these features of WordPress you will gradually learn Blogging and will soon become a Pro.






Share the blog on social media




On page SEO


Starting to learn Blogging, you need to be familiar with a few terms which will be extremely helpful to you and will also help you make money, blogging online. On page SEO simply refers to interlinking the pages of your site. For instance, simply embed the link of another blog where it fits in properly.

Off page SEO


By off page SEO, we mean to share, comment, guest blog submissions, tag friends etc. When you start to blog, you practice online blog publishing and this is how you learn Blogging practically. Off page SEO is equally important to leverage the traffic on your online blog. So, when I publish my blog I don not just leave it there, in order to gain reach I begin with off page SEO thereafter.





To conclude:

When you begin with blogging, you will realize that there are several things you are lacking in and how tedious it can get if you do not have the proper information. There are several areas you will need guidance in the initial stage. This is the time wherein your mind will be flooded with questions and until and unless you have someone to guide you and answer those questions it can become really difficult. Thus, expert guidance is needed and recommended. You can enroll for our CDMM course which will equip you with the required knowledge and assistance in setting up your own blog. You can also undertake our tasks on how to optimize your LinkedIn profile, get relevant followers on Twitter, start with your Google Adwords account, etc. These tasks will guide and inform you about the various aspects which play a crucial role in determining the success of your Blog.





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25 Ways to Increase Traffic to Your Website


Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.






1. Advertise


This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.



If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social


It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.








3. Mix It Up


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines


Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO


Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords


Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.








7. Start Guest Blogging


Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site


Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.


9. Go After Referral Traffic


Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.


When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.






10. Post Content to LinkedIn


LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.






11. Implement Schema Microdata


Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally


The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders


Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.









14. Don’t Neglect Email Marketing


So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive


The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast


Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.





17. Foster a Sense of Community



People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections


You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.







19. Examine Your Analytics Data


Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media



It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.



21. Submit Your Content to Aggregator Sites



Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.






22. Incorporate Video into Your Content Strategy


Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition


If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.






24. Host Webinars


People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences


Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.


Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.













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New Off Page SEO Techniques





Off-page SEO is not just about links.

It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.

As smart bloggers and content marketers, we usually start with on-page SEO.

But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your site.

Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr. Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed.

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Otherwise, why would people waste time linking to it?

People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.

SEO can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.

If you’re ready, I’m going to walk you through everything you need to know about off-page search optimization.


What is Off-Page SEO?



“Off-Page SEO”
refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization. On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.


Preparing a Site/Page for Link Building



Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.




Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.

Dr. Peter J. Meyers reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.




Sure, the majority of these sites have strong domains that have been around awhile, but the basic elements that boost a page’s power aren’t there.

So how do you ensure that your web pages are ready for link building?


i). Laying out your internal pages

Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).

According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”

“The number of internal links to a page indicates its importance relative to other pages on the site. „

More specifically, you should have silo pages that connect to your category pages and supporting pages (posts). That way, when you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.





Smart SEO professionals don’t just throw links at a page. Instead, they lay out the pages so that each link will pass SEO juice to other interconnected pages.

None of your internal pages should stand alone. Make each page an integral part of your site and include seamless navigation. This is essential to your site users and your search engine results.

Ideally, pages addressing the same or related topics should be linked together in order to provide a rich experience for the users.





In search engine optimization, internal pages are often overlooked. Most SEOs and site owners don’t realize that much of a site’s “SEO value” flows from how the internal pages are structured.

This is usually made possible when you have links from high-value pages on the same site. Silo your pages properly if you want a healthy link equity between your internal pages.

Ken Lyons shared 3 ways to ensure that your internal pages are well-structured and your links evenly distributed, before going out to get inbound links from external sources:





Remember that it’s no longer only about the quantity of links you have. The quality of links to your internal pages is as important as the structure of the pages themselves.

In fact, sometimes reducing the number of links pointing to your internal pages could help your SEO efforts.

For example, CMS North America, a manufacturer of 5 axis CNC machines, had an established website with 170 indexed pages. Yet, the site wasn’t generating substantial search traffic.





By auditing their site using the Internal Link Juice Tool, they discovered that the site had 168 links pointing to the homepage.

This was more than best practices called for, which is especially a problem when the SEO juice from those links doesn’t flow to internal pages.

They initiated a new navigation structure and removed some of the links pointing to silo pages, while retaining the links that supported usability (such as “contact us” and support pages). In all, 70 links were removed.

After 6 weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider.

The company saw improved rankings for 18 of the 21 keyword phrases the site was targeting. Keywords that were already ranking on page 2 improved an average of 3.7 ranking slots.

ii). Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.

I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked. This on-page SEO infographic from Backlinko lays many of them out for you:





One of the reasons why many authority sites no longer dominate the top organic listings is because they’ve neglected basic on-page SEO.

You want to link to your internal pages using the keyword that best defines that page.

When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.

If Google is seeing a lot of pages on your site for a particular search term, and is unsure of which one to rank higher than the others, you’ll struggle to drive organic traffic no matter how much value you provide.

And that’s what the basic on-page SEO process is all about. There’s no magic secret formula. Just ensure that your pages are well structured, your keywords specified, and signals being sent to Google in the right manner.

Here’s an example: Daily Mail Online, a popular online magazine that ranks highly for several keywords, failed to dominate the top listings during the 2014 World Cup. Other brands took their spots:




The online magazine missed out on this opportunity to attract thousands, if not millions of search users, given the sheer interest in the tournament (with a spike peak around June 18).





With several brands dominating Google’s first page rankings, Daily Mail Online missed out for the term “World Cup.” Each new article published about the World Cup overlapped with Daily Mail’s landing page, which they desperately wanted to rank better than other pages (shown in pink).





What’s happening here is that Google is seeing lots of pages from Daily Mail Online for this search term, and is unsure of which one should be ranked highest.

This has a lot to do with internal page linking — or the lack of it.

To capitalize on the trending search term at the time, Mail Online could have linked back to the hub page from every internal page (especially those related to ‘Word Cup’).

This would have been a strong signal to Google that this page was significant and perhaps useful to users.

Sadly, Daily Mail had lots of opportunities to link back to the hub from relevant blog posts and pages, but they didn’t do so.





iii). Pick thematic keywords: Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.

Keywords are the fundamental building blocks for your content campaign. In the diagram below, the more accurate view of on-page SEO shows that use of related keywords and primary keywords accounts for 7.5% and 40% of on-page SEO, respectively.





In his book, Keyword Research: How To Find and Profit From Low Competition Long Tail Keywords, author Nathan George said that to succeed in business, you have to help a lot of people.

So the question becomes, how do you find people to help? The answer: Keyword research.

But not all keywords are created equal. If you want to improve the odds of driving organic traffic to your site, then you need to pick thematic keywords.

The word “thematic” simply means having or relating to a particular subject.

So when you’re picking keywords, focus on those that are related to a particular subject. You can’t afford to spread your net too wide. Here’s an example:

Let’s assume that your business delivers WordPress theme customization services. It’s important to find the right related keywords that you can create content around.

Simply plug your main keyword (wordpress theme customization) into the Google Keywords Planner search bar. Click the “Get ideas” button. Here are thematic keyword phrases:





Remember that you’re in business to help others. By knowing the words, phrases, and search terms they use in search, you can more easily tailor your content to meet their needs.

You can supercharge the power of your keywords by switching towards branded keywords. In other words, instead of targeting “SEO tips,” you could niche down and include your brand or domain name (e.g., Moz SEO tips, Neil Patel SEO).

Domain or brand-oriented keywords usually bring up several results from the same site in Google search results.




Of course, you have to create useful content. When you see several of your pages ranking in Google search results, it doesn’t matter what positions those pages hold – you can pass more link juice to them through any of the link building strategies below:





Branded thematic keywords will give you an edge over the competition. No matter how many top brands are dominating the top 10 organic listings, you can find yourself driving motivated visitors to your site.

When it comes to on-page SEO, the title tag is the most important factor. That’s why it’s important to use your keywords in the right manner in your titles.

Brian Dean did some experiments and found that when you start a title with keywords, you rank better in the SERPs.

In general, the closer you place the keyword in the beginning of the title tag, the more weight it’ll have with search engines.





So let’s assume you chose to target these 3 keyword phrases below:

- web design strategy
- WordPress theme developer
- cost of website design

You can model these titles because they all place keywords at the beginning:

- Web Design Strategy: How to Finally Design a Website That Converts
- WordPress Theme Developer: 7 Factors You Should Consider First
- The Cost of Website Design for Small Business Owners

Starting your title tag with the targeted keyword is important. But, that only applies when you truly want to improve the search performance of a given keyword. There are situations when you create content without focusing on a keyword. Here’s how Brian puts it:




When you’re targeting keywords in on-page optimization, don’t just keep reiterating those primary keywords over and over.

Instead, use synonyms or latent semantic indexing (LSI) terms. LSI keywords have one purpose – to help search engine spiders extract meaning from normal keywords (especially those with more than one meaning). For example, Apple, the computer company vs. apple, the fruit.

Ideally, if you were writing content on a subject related to Apple, the company, Google expects you to mention relevant words and terms that are common to the organization.





In the same vein, if I were writing about Microsoft Windows 10, in order to help Google spiders extract the exact meaning of your page and serve the right users, I’d mention words and phrases such as Bill Gates, Operating System, OS, Windows 8.0, etc.

Stay away from mentioning your primary keyword (e.g., cheap airline tickets) over and over in your content. Google will view that as over-optimization and may well penalize you.





When you mention other synonyms, you can optimize your content the right way (at least in the way Google and users want).

If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:

- How to get blog traffic
- how to generate traffic to blog
- drive web visitors to blog
- get online blog visitors
- Attract web traffic to my blog

At a glance, you can see that the above keywords are related to the primary keyword (how to get blog traffic).

In your internal pages, you can use these LSI keywords in your title tags and you’ll be just fine. But, imagine what it would seem like if all your pages are were all targeting one keyword – with no variations.

In Google’s ranking algorithm, the presence or absence of latent semantic indexing keywords go a long way towards determining where your web page ranks, because it’s a strong quality signal to Google.

You might be wondering how you can find these synonymous words. The good news is that there are several tools that you can use to research LSI search terms. Simply follow these steps:

a). First step: Go to Lsigraph.com and input your primary keyword (e.g., cheap airline tickets). Solve the captcha, then click the “Generate” Button:





b). Second step: Select LSI keywords from the list. Simply locate the keywords that’ll be ideal for your content. Then use them.





On-page keyword optimization all boils down to researching, choosing and integrating keywords that you can easily rank for. You don’t want to compete with top brands with higher and stronger domain authority.

That’s why you should also focus on long-tail keywords. You already know how to find and use them to improve your search rankings. I generate over 20,000 organic visitors to this blog, specifically from long-tail search.

With only 5 hours of work, Jamie Press turned Google Autocomplete ideas into traffic & rankings. He helped his clients to create useful content that ranked #2 and #3 in search results at the time.





Conclusion

It’s high time to get off your site and to network with other industry bloggers and site owners if you want to increase your search performance.

Understand that Google Penguin and other algorithm updates weren’t primarily targeting search results that didn’t have tons of incoming links.

You should always use white-hat link building strategies to improve your off-page optimization.

However, you need to prepare your web pages to receive authority link juice as you work hard to build and earn links. Make sure your site is easily navigable.

When it comes to creating a better content experience, it all boils down to answering users questions. Start by identifying the questions asked by your ideal customers. You can find these questions on Quora, Twitter and other social networks.

Above all, search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future.

Most of all, be consistent and patient and you’ll gradually climb to the top of Google’s results.

Which other off-page SEO best practices do you think are important for improving organic search rankings?







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